The SEO School is an innovative online SEO course and training platform specifically designed to
teach business owners how to optimise their websites and self-manage their SEO in order to attract
more leads and increase conversions.

The course was launched in 2020 by Karen Dauncey - a leading SEO expert and founder of Perth-
based digital marketing agency, Blue Cherry - and since then, it has helped a large number of people
improve the profitability of their businesses through customised search engine optimisation and
increasing the visibility of their business online.

Karen established The SEO School to meet demand from entrepreneurs and business owners
wanting an affordable and practical solution for improving their website’s visibility on the search
engines without needing to engage an external SEO consultant.

These self-managed courses are structured to help motivated individuals who are willing to commit
to a long-term SEO strategy and is suitable for businesses of all sizes across all industries, as well as
those enterprises that operate in specific geographical areas.

Karen has over two decades of experience in the field of website optimisation and Google Ads
management and is widely acknowledged as a leading SEO consultant in Perth. Over the years, she
has been extensively involved in training and mentoring for numerous Federal and State
Government programs (including for the Australian Small Business Advisory Services and the Small
Business Development Corporation) and is an active participant in local and international
conferences and industry forums. Promoting small business development is another key passion of
hers.

Since launching her original flagship course, Karen has added two more SEO teaching opportunities
to give business owners even greater opportunity and flexibility to take control of their website
performance. She now offers a Local SEO Course which is particularly relevant for sole traders and
smaller companies who sell their products or services to customers in a specific geographical area as
well as one-on-one SEO coaching sessions.
Her Local SEO Course operates along the same lines as the SEO School and comprises five modules.
These cover all the SEO essentials necessary for a business operating in a niche geographical area to
achieve meaningful online visibility among its local audience. The online self-managed modules
cover Google Business Profile Optimisation (which increases a business’s opportunities to feature on
Google Maps), Keyword Research for Local SEO, Citations and Link Building for Local SEO, and how to
maximise opportunities for Google Reviews.

Her other SEO learning opportunity - her one-on-one SEO Coaching - gives business professionals the
opportunity for personalised intervention from an SEO expert to drive improvement in their
website’s performance.

With a choice of a one-hour or 3-hour face-to-face session with Karen, participants benefit from her
extensive SEO experience and technical expertise and get tailored advice and answers that support
their business objectives. The three-hour option can also be divided into three individual sessions.
Areas covered during the SEO coaching include an SEO audit to identify technical issues and define
ranking objectives, keyword research, keyword opportunities, and link building as well as an action
plan to optimise the enterprise’s Google Business Profile.

Participants who sign up for her flagship online course, The SEO School, progress through eight
comprehensive modules covering a variety of SEO topics, tools and techniques. The course includes
all the elements involved in optimising a website so that Google and other search engines (such as
Bing and Yahoo) can discover the site, index it and direct organic traffic to it. Participants complete
the modules at their own pace and implement the tailored strategies on their own websites as they
advance.

The eight modules are:
 What is SEO
 Keyword Research For SEO
 Local SEO & Google Business Profiles
 Website Content Optimisation
 Website SEO
 Technical SEO
 Link Building Lab
 Blogging & Content marketing

This DIY SEO course has been specifically designed to be user-friendly and practical and participants
don’t require specialist technical skills. It covers all the latest tools and techniques as well as a
number of Karen’s field-tested insights and strategies gleaned from her 20-plus years of experience
as an SEO expert.

Participants get a comprehensive understanding of why SEO is crucial for online business success
and how a smart, strategic approach can significantly improve the quantity and quality of organic
traffic to a website.

Using a combination of professional videos, templates, spreadsheets, PDFs and checklists,
participants learn how to structure their websites optimally to attract the attention of the search
engines, channel highly targeted traffic to their website and achieve higher rankings in the search
pages. Ultimately, participants learn SEO principles and processes which will increase the volume of
leads to their website, resulting in more successful and profitable conversions.

The SEO School is designed specifically for businesses operating in Australia, New Zealand, the USA
and Canada, but is also relevant for global enterprises.

Further benefits for participants who sign up to learn SEO through The SEO School include bonus
content (including a comprehensive glossary and spreadsheets) and a year’s membership of an
exclusive Facebook group. This provides website managers with direct access to free specialist
advice and support as well as real-time updates in terms of Google updates, algorithm changes etc.
The strategies covered in The SEO School, The Local SEO Course and Karen’s one-on-one SEO
Coaching sessions are fundamentally the same as those used by her successful Perth-based SEO
Agency, Blue Cherry Online Marketing.

Each of these three learning opportunities present cost-effective solutions for business owners and
website managers to learn SEO and put in place an effective formula for optimum and sustainable
online visibility - and each one is guaranteed to benefit business owners who are motivated to
improve their website’s online visibility for bottom-line benefits.